Case Study
The United States Travel Insurance Association (UStiA) safeguards millions of American travelers every day. Despite their crucial role in setting industry standards, their outdated, visually sparse website failed to reflect their authority or provide the dynamic resources their diverse membership needed.
We collaborated with UStiA to create a digital presence worthy of their industry leadership. Working closely with their team, we developed a clean, visually rich site featuring a dynamic resource library and engaging blog platform that perfectly aligned with their new PR initiatives. The refreshed visual identity, featuring their new logo, emphasizes the human impact of travel protection while conveying the trustworthiness their position demands.
- New content types showcase their thought leadership and advocacy efforts while allowing information to populate multiple areas of the site automatically, keeping the homepage and other key pages consistently current.
- Clean layouts and compelling imagery that finally reflect their status as an industry authority
- Streamlined user pathways that help diverse members quickly find what they need
- Single sign-on integration creates protected areas for premium content, driving member engagement and providing opportunities for conversion.
The reimagined homepage balances professional authority with engaging visuals, transforming from a text-heavy document to a dynamic industry resource.
The new Resource Library organizes industry knowledge in an intuitive, accessible format that serves members at every career stage.
The mobile-responsive blog platform provides an ideal channel for their increased PR and advocacy efforts, directly supporting strategic communications goals.
Their website now effectively serves their mission to foster ethical standards, cultivate government relations, and educate consumers, reflecting the credibility and energy of the organization behind it.
