Case Study
The American College of Trial Lawyers (ACTL), North America's most prestigious fellowship of elite trial attorneys, needed a digital presence that reflected both their professional standing and collegial spirit. Their outdated website failed to showcase the organization's caliber or support member engagement.
Fellows struggled to access critical resources, and the Find a Fellow Directory lacked functionality and visibility. The resource-rich Learning Library was poorly structured and underutilized, while regional engagement received minimal visibility. Most critically, the outdated brand undermined ACTL's standing in the legal community.
We delivered a comprehensive transformation including both a website rebuild and complete brand refresh. The reimagined platform features an enhanced Fellow Directory, structured content architecture with smart taxonomy, and regionally-driven engagement tools. The sophisticated visual identity creates a digital presence that feels both exclusive and welcoming.
- Dynamic Find a Fellow directory often outranks Fellows' law firm websites
- Smart taxonomy makes advocacy statements and resources easily discoverable
- Custom content types foster stronger connections among Fellows regionally
- Comprehensive brand refresh conveys both prestige and community
The new ACTL logo strikes the perfect balance. It honors tradition while feeling modern and fresh. The refined color palette instantly communicates prestige. Yet the overall look remains approachable – exactly like the organization itself.
The reimagined homepage uses minimalist design and clear typography to create a digital presence that feels both exclusive and welcoming.
The Find a Fellow Directory—now the site's most-visited section—delivers measurable value by enhancing members' online visibility and professional presence.
The restructured Resource Library features intuitive filtering tools and suggested content, dramatically increasing engagement with ACTL's advocacy statements and educational materials.
The results have been remarkable. In just 90 days, website traffic more than doubled with a 134% year-over-year increase. New visitors increased by nearly 150%, while time on site skyrocketed by over 700%. ACTL now ranks on page one of Google for highly competitive legal search terms, outranking the American Bar Association and numerous other prominent legal sites.
Yoko Co has truly been a partner to us, not just a vendor. They made the effort to truly understand our organization, better than any other company we have worked with. Because of that, their insight and guidance have enabled us to provide better and more valuable service to our members.
Amy Mrugalski
Web Manager, Senior Strategic Initiatives Manager, ACTL
