What is a good conversion rate for association membership renewals?

As an association, providing the best service and value to your members is priority number one. This leaves membership renewal as one of the ultimate ways to gauge the success…

Keep Reading

The Problem with Website Management: Marketing vs. Public Relations vs. Information Technology

As communications continue to evolve, the Internet’s become a point of convergence for business departments including marketing, public relations, and information technology. Each tend to fight over who should manage…

Keep Reading

What is the Best Way to Manage a Small Business Website?

“Alright, our new website is launched,” the marketing director proudly says before leaving to get a cup of coffee, or, depending on the time of day, grab a beer to…

Keep Reading

Five Qualities of the Best Small Business Websites

  Each website will be as unique as the organization it represents. And, all businesses and organizations have different business objectives and ways of approaching them. A website must reflect…

Keep Reading

What is the average cost for building a healthcare website?

What is the average cost for building a healthcare website? These are the top questions every healthcare marketer is asked when it’s time to revamp the website: How much will…

Keep Reading

Responsive design versus separate mobile websites: Which is better for small businesses?

To determine if responsive design or a separate mobile website is better for your business, first determine what somebody is doing while looking at your website from a mobile device.…

Keep Reading

Use Better Fonts On Your Website

For a long time, websites were limited to using fonts that were deemed “web-safe.” This term essentially refers to a handful of ubiquitous fonts – Arial, Georgia, Times New Roman…

Keep Reading

Is Your Website Secure?

Recently, we encountered a situation on one of our development servers where a test site was hacked and infected with some malicious code. When this happens, the goal can be…

Keep Reading

Catering to Your Customers

We are all customers, we all have personal preferences. Websites we prefer to visit, stores we shop at, cars we drive and so much more.  All of these decisions reflect…

Keep Reading

Test Your Website for Cross Browser Compatibility

Here at Yoko Co., we build websites for a wide variety of clients, whose target audiences use a wide variety of web browsers.  Sure, in a perfect world, we’d all…

Keep Reading

Latest Posts

Digital Resilience in Uncertain Times: Building Crisis-Ready Websites

If we’ve learned anything from the past few years, it’s that disruptions can happen…

Keep Reading

The Honest RFP Guide: Finding Your Ideal Web Partner

Your organization needs a new website, and you’ve been tasked with finding the perfect…

Keep Reading