One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…
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Your web presence is a reflection of your organization. How users experience your site is a preview of what their relationship with you will be like. If you decide it’s…
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Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience” can mean a lot of different things, but we think we have…
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What Does “Good” Mean in the Context of a Website? While it sounds like a simple question, it doesn’t have a simple answer. In this article, we’ll look at design,…
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Updated August 24, 2017 Table of Contents Expand Introduction History, Background and Statistics Ease of Use Security Setup, Upkeep, and Maintenance Troubleshooting Content Manipulation Community Integrations Transferability E-commerce Support Intangibles Conclusion:…
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Video vs. images vs. text—do they compete for attention in your content marketing? What is the best content type for engagement, anyway? Video is all the rage these days, but…
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One of the most common comments we hear from new clients is, “We never really thought our website mattered, because, in the past, we got most of our work through word of mouth…
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Digital Resilience in Uncertain Times: Building Crisis-Ready Websites
If we’ve learned anything from the past few years, it’s that disruptions can happen…
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Beyond Compliance: Why Accessible Websites Still Fail Users
When it comes to accessibility, focusing solely on compliance means you’re probably missing out…
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The Honest RFP Guide: Finding Your Ideal Web Partner
Your organization needs a new website, and you’ve been tasked with finding the perfect…
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