The Haunting at Yoko Co: Ghosting in the Workplace & How to Prevent it
Ghost stories are often told around a fire, with the storyteller holding a flashlight to his or her…
How Drip Campaigns Can Turn Prospects Into Clients
Drip campaigns are a great way to engage users in your content by continually informing them about your…
New Year’s Resolutions for Web Marketers
You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we…
Gutenberg for WordPress: An Introduction
WordPress 5.0 is right around the corner, bringing with it a brand new content editor called Gutenberg. In…
How to Reduce Bounce Rate
At Yoko Co, we often say, “you are your web presence.” That is simply because your website is…
Website Governance: What is it and why is it important?
What is website governance? Website governance is, perhaps unsurprisingly, the plan you have (or let’s be honest, don’t…
The Importance of Training on your CMS
There’s nothing more frustrating than wanting to make changes to your website, but not knowing how. Unfortunately, we’ve…
Yoko Co Welcomes Erica Dickison as Summer Marketing Intern
And we’re very excited! Erica Dickison is a rising senior at Virginia Tech studying Marketing Management and Environmental…
Using WordPress for your Annual Meeting Website (or Microsite)
Your association’s website is expected to do a lot: promote programs, membership, volunteers, education and more. But one…
Spring Cleaning Tips for Better Website Management
Spring is here, and while you’ve probably been cleaning up your house, it’s also a great time to…
Website Redesign Tips to Keep You on Track
We know a website redesign is a major project for any company or organization. After all, more customers/prospects/donors/members…