Case Study
The Independent Educational Consultants Association (IECA) faced significant technical and design challenges as they transitioned to a new association management system. Visitors to the previous website encountered a text-heavy, visually dated experience that failed to showcase IECA's professional community. Critical content for parents and students was difficult to discover, while the rigid structure prevented members from effectively promoting their services and engaging with member resources and benefits. The looming migration from NetForum Pro to Impexium further complicated their digital ecosystem, requiring a complete reimagining of their online presence.
We delivered a comprehensive transformation featuring a bright, engaging design that better represents IECA's community. The reimagined site incorporates a structured content architecture with clear taxonomies, a dual-facing directory with enhanced filtering capabilities, and intuitive pathways for key audience segments like parents and students. The integration with Impexium allows member data to flow seamlessly while maintaining different visibility levels for public and member-only directory listings.
- Directory and single sign-on system fully integrated with Impexium AMS, showing different membership types based on visitor status
- Tailored landing pages achieve top search rankings for key industry terms
- Member-protected area features marketing assets, event information, and specialized content
- Intuitive structure with logical content organization improves discoverability for all audiences
The reimagined homepage features a bright, welcoming design with clear pathways for different user types, dramatically increasing engagement with key content areas.
The "What is an Independent Educational Consultant?" page now ranks for over 50 keywords and appears in Google's featured snippets, establishing IECA as the authoritative industry voice.
The enhanced consultant directory features intuitive filtering by specialty areas and geographic location, integrating seamlessly with the Impexium AMS while displaying different membership types based on visitor status.
The transformation has positioned IECA as the definitive online resource for educational consulting. With a 38% increase in the Engagement Rate in Google Analytics, their core information pages now rank prominently in search results, including featured AI summaries for critical industry terms. The structured content framework makes ongoing maintenance significantly easier, while the responsive design ensures a consistent experience across all devices. Most importantly, the site now effectively connects families with consultants while providing members with the tools and resources they need to succeed.
