Case Study
Whisker Labs, creators of the revolutionary Ting device, has protected countless homeowners by detecting electrical faults hidden within walls before they ignite. But their mission extends far beyond the consumer market.
While Whisker Labs' consumer-facing Ting website effectively reached homeowners, insurance partners, utility companies, engineers, and media organizations struggled to access the technical depth they needed. This gap limited crucial partnerships and risked slower adoption of technology that prevents home fires and improves grid resilience.
We collaborated with Whisker Labs to tell their complete story. With a distinct yet complementary digital presence that speaks directly to their engineering credentials, the new website brings invisible data to life through dynamic visual elements that pulse like sensors throughout the experience, mirroring how their technology senses the electrical environment.
- Engineering and data science insights showcase their expertise
- Partner-Focused Content geared toward insurers and utility companies to understand partnership benefits
- Cohesive Brand Architecture maintains the connection with Ting while establishing a distinct technical identity
Partnership pathways provide clear, audience-specific content for insurance companies and utilities, demonstrating how Whisker Labs technology integrates with their existing systems.
The responsive design maintains the same branding and all of the core information and functionality, across all devices and screen sizes.
First, Yoko's work product is impeccable. A website project is just one of many going on at a time. The best partners recognize that and help clients stay on track. Yoko has proven time and again that they care about what matters and deliver a great experience!"
Joe McNulty
SVP Marketing, Ting Fire
